Majority of marketers just want eyeballs count on the ads, advertisement and message that they put out. Their objective is to make the products desirable. Period.
The keyword here is 'Eyeball'. If there exist a magic Blow Horn where every message that comes out of it will reach every ear or eyes on the planet, every marketer would want one.
YouTube, the number of people uploading and watching videos on YouTube... Whoaa... a very large number. Everyone is there, we should be there too.
Facebook, Microsoft just bought Facebook and the number of people using Facebook is increasing by the second worldwide! Whoaa... a very large number. We should be there too.
The question is,
1. Which category is mostly viewed on YouTube?
2. Why are people using Facebook for? Business or Social?
If your products is not meant for any of these groups, you are wasting time. (Since both are free, there is no money involved here)
The problem is, most marketers do not understand technology and what it can do for them. They just want their message to be on everything and everywhere. Magic Blow Horn. Being everywhere would devalue the brand.
Do they care who is listening? Hmm...
The power of technology allows marketer to create a desirable product tailored to that market, to the individual. But all I see from lazy marketers with "Magic" Blow Horn, same message for everybody! Be it their members, customer, website visitors or referral.
The keyword here is 'Eyeball'. If there exist a magic Blow Horn where every message that comes out of it will reach every ear or eyes on the planet, every marketer would want one.
YouTube, the number of people uploading and watching videos on YouTube... Whoaa... a very large number. Everyone is there, we should be there too.
Facebook, Microsoft just bought Facebook and the number of people using Facebook is increasing by the second worldwide! Whoaa... a very large number. We should be there too.
The question is,
1. Which category is mostly viewed on YouTube?
2. Why are people using Facebook for? Business or Social?
If your products is not meant for any of these groups, you are wasting time. (Since both are free, there is no money involved here)
The problem is, most marketers do not understand technology and what it can do for them. They just want their message to be on everything and everywhere. Magic Blow Horn. Being everywhere would devalue the brand.
Do they care who is listening? Hmm...
The power of technology allows marketer to create a desirable product tailored to that market, to the individual. But all I see from lazy marketers with "Magic" Blow Horn, same message for everybody! Be it their members, customer, website visitors or referral.
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